Impact Feature: Alec Sutherland, The Phluid Project

Alec Sutherland is a multi-disciplinary queer artist leading the future of genderless self-expression through a kaleidoscope of mediums, most notably serving as the Marketing Director for The Phluid Project, a New York-based movement disrupting the creative space. Sutherland is a recent graduate of Northeastern University, where he studied business and marketing while nurturing multiple passion projects in photography, poetry, and music. What truly defines Sutherland across the marketing landscape, however, is an eye for innovation and a quest for change. Sutherland was instrumental in shaping 2019’s “Gender Bending Fashion Exhibit” at the Boston Museum of Fine Arts, serving as a creative consultant and representative of the queer community in New England and beyond. The same energy was brought to the table when joining The Phluid Project, one of the leading voices in genderless fashion today. Collaborations with names like Target, Saks Fifth Avenue, and Nordstrom are creating space for gender-non-conforming artistry in retail markets that were previously unavailable, effectively pioneering a new era of accessible fashion for everyone. As an artist, Sutherland strikes with a patchwork of influences that include surrealism, movement, and cosmopolitan soundscapes, weaving together a unique story of identities that are sewn into the fabric of vehicles like The Phluid Project. Sutherland knows how to lead with passion, with experience at We Are Fluide, a gender-expansive beauty startup, putting big names like Walmart at the center of change through community and inclusiveness. Recently, Sutherland expertly curated a live shopping experience through Walmart for Women’s History Month, highlighting the sterling selections of We Are Fluide, a beauty brand that challenges our understanding of what cosmetics can do. Sutherland has been actively sculpting the dialogue surrounding creative freedom and gender-expansive fashion since 2010, and if you haven’t been paying attention, it’s time to look at tomorrow’s creators as source material for a brighter, more interesting future.

Featuring original campaign photography by Alec Sutherland.